Denotation and Connotation
1. Write an analysis of the WaterAid advert above using point, evidence, terminology, analysis . What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? https://www.campaignlive.co.uk/article/wateraid-hires-now-for-brand-and-fundraising-work/4sr5bx0az7nn0whvb8wq1263mx The wateraid print advert communicates meaning to an audience through the use of a symbolic media code. The symbol of the sad child is being used to draw audience attention to the anchorage text (key information). The use of the word grave could connotate the deaths of millions of children. The colour blue could suggest tears and also lack of clean water and the blue shirt the boy is wearing is quite scruffy and dirty.This colour scheme could be used to show peple how sad and devisitating living in a poor country can be. 2. Now choose your own choice of advert from Google images. Save it to your ...