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Demographics and Psychographics

 1. Media companies classify potential audiences using demographics , which are quantifiable statistical data points that group people based on surface-level traits. These categories typically include age, gender, geographic location, ethnicity, and education level. They also rely heavily on socio-economic status, often using systems like the NRS social grades (AB, C1, C2, DE) to group individuals by their household income, occupation, and spending power. 2.Young & Rubicam’s Cross-Cultural Consumer Characterization (4Cs) model profiles audiences into seven distinct psychographic groups based on core motivations. These groups are the Mainstreamer (driven by security and belonging), the Aspirer (driven by status and image), the Succeeder (driven by control and achievement), the Explorer (driven by discovery and adventure), the Reformer (driven by enlightenment and social change), the Struggler (driven by escape), and the Resigned (driven by survival and tradition). 3.An in...
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Blog feedback and Learner Response

  WWW :I can successfully identify diffrent camera angles and camera shots and give reasonings and understand why the filmed might have chosen to film a shot like that to show emotions,reveal information or build tension. EBI :I would be even better if i was to use media terminology when analysis trailers, ads, or newspapers. I would like to develop my description skills and be able to describe effects on audiences better.
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Camera Movement And Editing

Camera Movement Handheld Camera The directer uses a handheld camera during the chase to make the action feel real and messy, like someone is filming it live on the street.  It makes us feel stressed and paniked because the shaky frame makes us feel like we are running away with the main character. Tracking Shot  The camera smoothly follows right alongside the character as he sprints through the streets to keep up with his fast speed.  It keeps us locked into the action so we never lose sight of how dangerous the chase is, making the scene feel fast and exciting. Tilt The camera aims upward or downward to follow a character jumping down between platforms or looking up at a threat.  It helps us understand the layout of the setting and makes us realize how high up the character really is. Editing Fast-Paced Cutting The editor switches between different shots quickly. This fast cutting builds  tension and makes us feel overwhyelemed, matching the panic of the charac...
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Camerawork blog tasks

   Close-up When a character's face fills most of the screen. Effect on the audience: The close-up allows the audience to see the character's facial expressions, helping them understand their emotions and feel more connected to them. Medium shot When a character is shown from around the waist upwards. Effect on the audience: This allows the audience to see the character's body language and facial expressions, helping them understand the character's reactions and relationships with others. Medium shot  When a character is shown from around the waist upwards. Effect on the audience: This allows the audience to see the character's body language and facial expressions, helping them understand the character's reactions and relationships with others.  Low-angle shot When the camera looks upwards at a character. Effect on the audience: The low angle can make the character appear powerful, dominant or intimidating, encouraging the audience to see them as ha...
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Mise-en-scene: Stranger Things analysis

  In the first eight minutes of Stranger Things , the mise-en-scene shows the contrast between a scary science lab and a childs house.The flickering fluorescent lighting in the lab denotes a power failure but connotes that a monster is taking over, which quickly changes to the warm basement lights that connote safety.The setting moves from the cold concrete hallways of the lab denoting a government building but connoting a scary trap, to a cozy basement.The props such as the game pieces denote a fun activity, but connotates the unawareness of the danger of what is coming. These elements communicate to the audience that the boys' normal everyday lives are about to be ruined by a real-life monster and they dont even see it coming.
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Introduction to Photoshop

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  Write a s hort description of the type of colour palette you chose to represent from the list above and what image you chose and why? Give a brief description of how you found the task? Did you find any parts difficult? If you could do anything differently, what would you do and why? My inspo for my parot is like a night in the summer where its warm but dark and when you are near the water it is slightly cold.I chosoe an image of a bright area in japan as i really want to go to japan!
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Denotation and Connotation

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1.  Write an analysis of the WaterAid advert above using point, evidence, terminology, analysis . What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? https://www.campaignlive.co.uk/article/wateraid-hires-now-for-brand-and-fundraising-work/4sr5bx0az7nn0whvb8wq1263mx The wateraid print advert communicates meaning to an audience through the use of a symbolic media code. The symbol of the sad child is being used to draw audience attention to the anchorage text (key information). The use of the word grave could connotate the deaths of millions of children. The colour blue could suggest tears and also lack of clean water and the blue shirt the boy is wearing is quite scruffy and dirty.This colour scheme could be used to show peple how sad and devisitating living in a poor country can be. 2.    Now choose your own choice of advert from Google images. Save it to your ...
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