Katia GCSE Blog

 1. Media companies classify potential audiences using demographics , which are quantifiable statistical data points that group people based on surface-level traits. These categories typically include age, gender, geographic location, ethnicity, and education level. They also rely heavily on socio-economic status, often using systems like the NRS social grades (AB, C1, C2, DE) to group individuals by their household income, occupation, and spending power. 2.Young & Rubicam’s Cross-Cultural Consumer Characterization (4Cs) model profiles audiences into seven distinct psychographic groups based on core motivations. These groups are the Mainstreamer (driven by security and belonging), the Aspirer (driven by status and image), the Succeeder (driven by control and achievement), the Explorer (driven by discovery and adventure), the Reformer (driven by enlightenment and social change), the Struggler (driven by escape), and the Resigned (driven by survival and tradition). 3.An in...

  WWW :I can successfully identify diffrent camera angles and camera shots and give reasonings and understand why the filmed might have chosen to film a shot like that to show emotions,reveal information or build tension. EBI :I would be even better if i was to use media terminology when analysis trailers, ads, or newspapers. I would like to develop my description skills and be able to describe effects on audiences better.